Hey, Tuliyah Frazier
Brand Strategist. Storyteller. Communications & PR.
What I Do
Intentional & Culture-Driven
I build brand strategies and communications campaigns rooted in culture, community, and authentic storytelling. From fan engagement activations to social media content strategies, my work is designed to connect brands with the people they’re trying to reach.
Versatile
My interests span sports fan engagement, lifestyle content strategy, and luxury brand experiences. Whether activating at a stadium or curating a brand presence in an elevated hospitality setting, I bring the same intentionality to every environment because great marketing meets people where culture actually lives.
We’ll Follow CLT
Charlotte FC Fan Engagement Campaign
Developed an original fan chant and full experiential activation strategy for Charlotte FC, including a live pregame activation concept and viral content plan.
Case Studies
LiyahByStorm X Carolina Panthers
Luxury Fan Fashion | Product & Partnership Pitch
Developed a full product and partnership pitch for the Carolina Panthers proposing luxury female fan merchandise line; including custom rhinestone jerseys, rhinestone football purses, and leather crossbody bags. Rooted in real commissioned work previously created for the Panthers organization.
Rep Your Major
UNC Charlotte
Designed a student-led department merchandise concept for UNC Charlotte proposing major-specific apparel including PR Princess, Marketing Monster, Madam Marketer, and more, using Cricut heat transfer vinyl production on a pre-order model with phased campus rollout plan.
Southern Spirits
Marketing & Content Strategy
Created full social media and content marketing strategy for an independent lifestyle spirits retailer, including recurring content series, influencer partnerships, and platform-specific video concepts.
Luxury Within Reach
Charlotte Premium Outlets | Simon Property Group
Developed a full community-driven marketing campaign for Charlotte Premium Outlets proposing seasonal activations, tenant partnerships, and a signature Pilates at the Outlets experience and rooted in real community research and local market data.
Get in Touch!
Whether you’re looking to collaborate, have an opportunity to share, or just wanting to connect, I’d love to hear from you.
